A long-form series by Akhilesh Majumdar

“Anything that can be put in a nutshell, should remain there.”

Didier Levy, a fictional character in Shantaram, by Gregory David Roberts

Some truths deserve more than a scroll↓
The essays

New · Essay two · July 2026 · 17 min

The Indictment

The case against a six-hundred-billion-dollar industry that lost its only customer. Written by a guilty party.

It is 2:40 on a Sunday afternoon, and she is standing in her living room, losing an argument with a room that refuses to say what is wrong with it. She has been standing there, on and off, for three years. Keep her in view. She is the plaintiff.

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“My wallpaper and I are fighting a duel to the death. One or the other of us has to go.”

Oscar Wilde

said weeks before dying in a shabby Paris hotel room, 1900.
The wallpaper won.

Essay one · May 2025 · 14 min

The Silent Infrastructure

Turning listings into the internet’s next retail layer.

Why design startups failed. Why AI still misses the point. And why real estate might quietly become the internet’s most valuable retail channel.

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“Anything that can be put in a nutshell, should remain there.”

Didier Levy

(fictional character) from the book
Shantaram, written by Gregory David Roberts.

The author

Akhilesh Majumdar

Founder & CEO · Styldod & ReimagineHome · Bengaluru

I have spent a decade inside the home: design, computer vision, real estate, retail, and now AI. I taught myself software and wrote 180,000 lines of code for an automated design engine years before it was fashionable. Today the products my cofounder Shital and I build are used by 2.3 million people across 105 countries, and we have never spent a dollar on marketing.

I believe homes shape us before we shape them, and that the people who need design the most are the ones least able to buy it. Everything I write here is in service of one idea: giving ordinary families agency over the space that is already acting on them.

I don’t divide the work. I research, build, sell, design, and write as one job, because there is only one knowledge. This series is where it gets written down.

2.3M signups· 105 countries· $0 paid marketing· 10 years in the home
Why long-form

This isn’t a thought leadership series. It’s a set of signals from the edges, where real estate, AI, and retail are starting to blur. It will be long-form. On purpose.

We’ve made mistakes.

We’ve been early.

We’ve been right, but too soon.

And lately, we’ve started getting it right at the right time.

Some truths deserve more than a scroll.